“We very often fail to think as carefully about helping others as we could, mistakenly believing that applying data and rationality to a charitable endeavour robs the act of virtue.”
William MacAskill
Charities are information-rich and income-poor. They have deep knowledge of the people they serve, highly developed networks with experts and extensive relationships with donors. However, their mechanisms for raising funds, based on gifts or grants, frequently constrain their scale and impact. This article outlines an alternative approach, proposing that charities should act as catalysts for change. They should combine their knowledge of the needs of the people they serve with information from experts to create new services. As an example, a charity in the healthcare sector could develop a cancer treatment recovery service delivered at home using a combination of remotely delivered medical expertise, AI-driven care management and easy to use low cost diagnostics tools. Such services could be developed and provided by charities through a combination of gifts: donations of time and expertise, together with financial payments: governments buying the service or commercial healthcare organisations paying royalties to use the service. The article also argues that charities will require a new mindset to become catalysts for change. They will need to apply “data and rationality” to charitable endeavours and give up the idea that blurring the line between gifts and transactions, between charity and business, robs “the act of virtue”.
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